Boutique-style approach will set new standards for diamond wedding rings

After over a decade in the jewelry business, and a highly successful test market run on Ebay, Philadelphia-based Jeweler, Boris Vayner, has set up a permanent retail shop on the Internet.

We keep our jewelry at close to wholesale prices, though, says Vayner. We want the ordinary working person to be able to afford fine gems.

The company, rosdebor, prides itself on seeking out one-of-a-kind handcrafted pieces from all over the globe. You won't find run-of-the-mill pieces here, or settings that look just like everyone else's, adds Vayner, "because we deal strictly in specialty high-end items. Our buyers travel all over the world to find unusual pieces.

The website will feature a great deal of client education in choosing quality gems because, as Vayner puts it, Buying jewelry is usually an emotion-based decision. But an educated consumer is a happy consumer, so we try to make sure rosdebor buyers make choices from their heads, as well as their hearts.

Customers can take a quiz on the site to see how much they already know, or just click through plenty of up-to-date information about everything from diamonds to garnets to pearls.

Rosdebor's attention to customers has made them a very popular choice on the Ebay auction site over the past few years. Never have I seen such quality, speed, personal attention, or delivery. The jewelry is incredibly beautiful, at a great price, and these were great folks to deal with. A real pleasure! wrote one happy customer.

About The Author:

Rosa Max is a successful author and regular contributor to http://www.wedding-rings-n-bands.com. Find beautiful weddings rings and bands including diamond, titanium, celtic, platinum and special designs.