MSN eSHOP adds creative facet to Blue Nile's brand campaign

Blue Nile Inc., the leading online retailer of diamonds and fine jewelry announced today its continued commitment to its premier position in the Jewelry category on MSN eShop, within the MSN® network of Internet services. Based on the success of the relationship to date in increasing customer acquisition and creating brand awareness, Blue Nile has renewed as the Premier Merchant in this category.

One of the great things about working with MSN is the enormous flexibility in making the partnership work — they're able to provide contextual placements that allow us to target customers online in a very efficient way, said Carter Cast, senior vice president of marketing and merchandising for Blue Nile. This opportunity also allows Blue Nile to leverage its advertising dollars within eShop as well as across the MSN Network and WebTV.

Blue Nile's MSN eShop alliance has enabled the online jeweler to promote its diamond and fine jewelry products while building a strong customer base. Through MSN's tailored program, Blue Nile has leveraged strategic holiday sponsorships to cover key jewelry purchase periods, including the development of a Wedding Guide and an Anniversary Guide, which has helped position Blue Nile as a trusted adviser for these special jewelry gift-buying occasions.

Blue Nile has proven to be an innovative partner, and we look forward to continuing to work our online partnership to maximum advantage, said Jed Savage, national sales manager, MSN. "Blue Nile continues to be attractive because they are open to creative sponsorship opportunities and able to deliver highly relevant information, advice and products to enhance the shopping experience of MSN eShop consumers.

Blue Nile offers a new approach to shopping for jewelry, supplying consumers with in-depth education and guidance about buying diamonds and fine jewelry. The Blue Nile merchandising experts carefully select each piece of gold, platinum, diamond, and other precious gemstone and pearl jewelry according to their high standards of quality and value. Blue Nile also offers the finest collection of premium loose diamonds available anywhere in the world.

Since the company's founding in May 1999, Blue Nile has utilized strategies such as direct marketing, holiday sponsorships, special offer links and banners throughout MSN as part of an overall integrated marketing campaign.

About The Author:

Cora Omar is a successful author and regular contributor to http://www.wedding-rings-n-bands.com. Find beautiful weddings rings and bands including diamond, titanium, celtic, platinum and special designs.