Silverman's jewelers announces web site promotion with Lycos

Silverman's Jewelers (Silverman's), the 24th largest jewelry chain in the nation, announced today the company has launched its first on-line advertising campaign with Lycos, Inc. , the world's second most visited hub on the Internet and the worlds largest on-line community. The ad campaign, visible under the Shopping Web Guide on the Lycos site, will direct customers to Silverman's own web site where individuals can place orders from a wide selection of fine jewelry items including fashion rings, bridal sets, engagement rings and mountings, gold jewelry and wedding bands.

Unlike other traditional retail jewelers, Silverman's is also a manufacturer, with its own 20,000 square foot design center in El Paso, Texas. Silverman's is a direct diamond importer, purchasing diamonds direct from the world's finest cutters.

We feel this is the right time to be a part of the Internet and are thrilled to have a prominent position on the Lycos Shopping Center, stated Stuart Fetter, CEO of Silverman's Jewelers. We have already educated our retail customers that buying jewelry direct from the manufacturer will save them significantly; we now want to educate the Internet shopper that buying from Silverman's will not only guarantee a quality purchase, but at a lower price.

Silverman's is currently in negotiations with several other companies that have highly visible Internet sites targeting vertical markets such as: bridal, wedding, professional women, shopping, giftware, and more. For over 35 years Silverman's has been manufacturing and marketing fine jewelry. The company offers a 30-day money-back guarantee on every purchase and provides customers with a written cost comparison describing each jewelry item in detail. This allows customers to compare the value of a Silverman's purchase with the value offered by a traditional retailer.

Silverman's also provides custom design services for special one-of-a-kind jewelry items. The master designers at the Silverman Factory will translate any custom design request into a rendering of the finished product for the customer before making the final piece of jewelry. Customers can call in their ideas or fax drawings, diagrams or photographs right to the Silverman's design team.

About The Author:

Marie Ross is a successful author and regular contributor to http://www.wedding-rings-n-bands.com. Find beautiful weddings rings and bands including diamond, titanium, celtic, platinum and special designs.