WeddingChannel.com featured as a premier wedding planning destination on Yahoo

WeddingChannel.com, a leading wedding planning resource that features more than 330,000 bridal registries through its exclusive relationship with Federated Department Stores including Macy's and Bloomingdale's, today announced that it has entered into a premier merchant agreement with Yahoo! Inc., a leading global Internet media company. The two companies are teaming up to introduce Yahoo!'s millions of users to the array of wedding planning resources and e-commerce opportunities available on the WeddingChannel.com site. Through its features, which include one of the largest integrated online and off-line bridal registries, personalized web pages, local business directories and a database of bridal fashion, WeddingChannel.com offers a full range of wedding-related services.

We're pleased to be working with Yahoo! to provide our wedding planning tools and bridal registry service to their user base, said Adam Berger, president of WeddingChannel.com. WeddingChannel.com continues to only work with the leading brands in every category. We've seen the impact that best of breed brands like BRIDE's Magazine and Federated Department Stores have had with our audience, deepening our leadership in the online wedding space.

WeddingChannel.com is one of the leaders in the online wedding space and a notable addition to our merchant program, commented Anil Singh, senior vice president of sales, Yahoo!. This agreement is a result of Yahoo! and WeddingChannel.com's commitment to providing high-quality service, content and convenience for our millions of users. We're very happy to welcome WeddingChannel.com into our premier merchant program.

The companies have agreed to implement a program featuring the following elements:

* As a premier wedding merchant on Yahoo!, WeddingChannel.com will have fixed placement in all wedding-related categories, including: society and culture, weddings; recreation and travel, honeymoons; and business and economy, gifts and occasions and jewelry.

* WeddingChannel.com has secured extensive wedding-related key word inventory for banner advertisements and buttons. Keywords include: weddings, bridal gown, honeymoons, wedding registry and dozens of others.

* Promotions for WeddingChannel.com will be featured on the front page of Yahoo! through wedding and honeymoon related sweepstakes.

* Links to the extensive travel services available at WeddingChannel.com will be featured on Yahoo! Travel, highlighting the wedding site's honeymoon and guest travel offerings. WeddingChannel.com offers travel packages to destinations throughout the world.

* WeddingChannel.com.com will expand its online presence through banner and other advertisements throughout the Yahoo! network of properties, extending the WeddingChannel.com brand to millions of Yahoo! users.

* WeddingChannel.com and Yahoo! are working together to leverage Yahoo!'s recently introduced Fusion Marketing Online programs. The FMO approach to online marketing provides one-stop shopping for companies seeking to secure a measurable presence on the Internet.

About The Author:

Terry Bott is a successful author and regular contributor to http://www.wedding-rings-n-bands.com. Find beautiful weddings rings and bands including diamond, titanium, celtic, platinum and special designs.