April 22, 2004

By: Grace Jackson
Website: http://www.wedding-rings-n-bands.com

WeddingChannel.com Selects Verity to Deliver Most Complete Wedding Planning Experience

Verity, Inc., a leading provider of enterprise and Internet knowledge retrieval solutions, today announced that WeddingChannel.com, the Internet’s most comprehensive bridal registry and wedding planning resource, has selected Verity to deliver sophisticated and high-performance knowledge retrieval to its customers. Verity K2 Toolkit provides WeddingChannel.com visitors with easy-to-use, highly navigable tools that help streamline the wedding planning process. Verity’s proven search and retrieval technology assists brides, grooms and wedding guests in finding the information they need, quickly and easily.

WeddingChannel.com delivers a unique and content-rich experience for its customers, said Anthony Bettencourt, president of Verity. Highly scalable and precise information retrieval contributes to the success of their Web site. We’re extremely pleased that WeddingChannel.com selected Verity K2 Toolkit as the strategic element that enables site visitors to quickly find the relevant information they need for their important wedding decisions.

WeddingChannel.com is the world’s definitive marketplace for weddings, connecting engaged couples and their guests with planning resources, vendors, and the gift registries of premier retailers. The site is the most comprehensive resource for finding and purchasing everything needed to create the ideal wedding experience. Its superior content includes an extensive amount of articles that range from diamond certification information to financial planning, insurance, home ownership, and communication techniques. This abundant data makes the customer’s experience complete because they get all the information they need to make informed decisions about both purchases and the entire wedding planning process.

WeddingChannel.com has also enlisted the aid of several renowned experts in the field, including Linnyette Richardson-Hall, a recognized expert in African-American, Caribbean, and southern U.S. traditions, Peggy Post, the etiquette authority, and Beverly Clark, a leading name in wedding accessories and bridal consulting, to provide expertise online. Verity K2 Toolkit enables customers to search this combination of proprietary and third party content quickly and easily, providing the most relevant data to support their purchase and planning decisions.

According to Greg Franchina, chief information officer of WeddingChannel.com, With over a million unique users per month, WeddingChannel.com attracts more bridal traffic than any other wedding Website. Due to the vast amount of content on the site, our mission was to make our site as user-friendly and easy to navigate as possible. The Verity K2 Toolkit is an important component of our solution, making it easy for anyone involved in a wedding, from the bride to the guests, to gain quick access to the information they need. Not only is Verity’s technology top-notch, but it is a cost-effective and easily customizable solution, and it includes excellent customer support.

About The Author:

Grace Jackson is a successful author and regular contributor to http://www.wedding-rings-n-bands.com.  Find beautiful weddings rings and bands including diamond, titanium, celtic, platinum and special designs.